Hi, I'm María Villars!
I’m a Brand and Creative Designer with over 13 years of experience working across graphic design, branding, and visual storytelling.
My approach to design is rooted in clarity, curiosity, and connection. I love the process of understanding how people interact with brands and translating those insights into creative solutions that communicate with purpose. Whether I’m designing a new identity or refining a social campaign, I care deeply about the details that make each project feel honest, intentional, and human.
I’ve always been detail-oriented by nature, I care about the small decisions that shape how a brand feels, not just how it looks. For me, design is never only about aesthetics; it’s about what a brand communicates, how it behaves, and the meaning it builds over time.
I believe in the power of a strong brand, and how is not just an image, it’s a voice, a point of view, and a consistent experience that connects with people in a real and lasting way.
Throughout my career, I’ve collaborated with international agencies and brands such as Spherical (NYC) and Syra Coffee (Barcelona), working across digital and print design, and creative direction. I’m equally comfortable working independently or as part of a multidisciplinary team, and I believe open, honest communication is what turns good work into great collaboration.
I also genuinely enjoy working with others. I’m approachable, collaborative, and I strongly believe the best creative work happens when people share ideas, challenge each other, and build together toward a shared goal.
Over the years, I’ve learned that great design comes from the balance of strategy, intuition, and human connection, and that’s the space I always aim to work in.
Let’s connect. I’m always happy to collaborate, share ideas, or simply chat about design and creativity.
